We always spend hours looking for the perfect gift, when in reality, the only thing a mother wants from her children, is their time.
Based on this strong insight, we invited users to take the time to make something a little more special, then use the time they have saved with Switz to spend it with the person they love most:
A GIFT ONLY YOU CAN GIVE.
Leveraging the new positioning of the brand under the ‘Go Create’ umbrella, we produced a short, emotive video showcasing three different generations creating special moments this Mother’s Day with our limited edition cupcakes at the heart.
The video achieved exceptional results with 6.4M VIEWS across Facebook and Instagram supported by 474K Views on YouTube as it helped increase brand love amongst our online community; reminding people to spend more time with their mothers as a way to thank them for all the sacrifices they’ve made. #BlessHerHands