It’s no secret that Game of Thrones is the most watched and streamed TV series online, making it a prime advertising opportunity for brands from all over to claim their share of the limelight, as we compete for the Iron Throne online.
We went the extra mile with Volkswagen Middle East, creating reactive content that tapped into more than the initial hype of the season, but the real-time conversations that fans were having when they were at their most active; at the end of each episode.
We created comedic and spoiler-free, weekly content, with a turnaround time of under 24 hours, that responded to the highlight meme moments of each episode, whilst cleverly championing Volkswagen’s range of vehicles as the real hero of each episode.
You can call the #Teramont by its street name, #Giantsbane.
Our creative approach was two-pronged; to identify key moments from the episode that could kick-start new conversations, or alternatively, to identify existing conversations and catalyze them with content that built on the storytelling, using effective social listening to identify the most trending topics.
This content series was the most shared content ever from Volkswagen ME, driving 13x more engagement, with the cost per share being 32x lower than the average of their other content, driving mass-conversation and brand-love for Volkswagen directly from the Newsfeed, reaching 37.5% of the brand’s potential audience; over 3.2 million people.