It’s undeniable that influencer marketing has become one of the top ways to be seen by your consumers. 71% of consumers are more likely to make a purchase based on a social media reference. If you’re a business in 2017, influencer marketing should be part of your strategy this year.
But how do you choose influencers to work with for a successful influencer campaign? The most common answer is ‘see how many followers they have; the higher, the better’. However, this is also the most common mistake brands make.