Häagen-Dazs #RealLoveIs Campaign
What better brand is there to celebrate the ‘realness’ of love, than Häagen-Dazs, with its simple, real ingredients? This valentines season, we tapped into what true love really is, engaging with our consumers, helping to drive awareness of the various offline promotions activities ongoing in February in the UAE.
We launched on Instagram- lead campaign that featured a thumb stopping series of content, posted across ten days in February – each showcasing a different #RealLoveIs moment. We asked consumers to comment below each post, showing us what #RealLoveIs to them with the lucky winners receiving yacht trip for themselves and their partner to celebrate Valentine’s Day.
SOCIAL MEDIA RESULTS:
- The campaign reached 4.4 million people across Saudi, Kuwait, Qatar and the UAE.
- Drove 249k engagements from our millennial audience.
- Received almost 400 new followers on Instagram.