SONY – Android TVs Campaign 2019


Ramadan is the Super Bowl of the Middle East, it’s when TV consumption skyrockets making it the perfect time to sell TVs. Sony being the leading TV brand in the region, it was the perfect opportunity to communicate their latest Bravia series; the only one with Android system in the market.

Our TV is packed with all of these features that it practically sells itself, EFFORTLESSLY!

Inviting our audience to a series of videos showcasing a salesman who doesn’t really do any effort in selling TVs but ends up selling the TV every time.
We created 4 videos each focused on a technical feature from being compatible with Playstation’s controllers to embedded chrome cast support to voice search
The campaign also featured some cameo appearances from famous Arab Vloggers generating more interest towards the campaign