Reebok #GymIsEverywhere
CHALLENGE:
Reebok looked to engage with its FitGen audience in a new and exciting way to break through the clutter, increasing Reebok brand awareness in the region by creating buzz around our core message that: The Gym is Everywhere.
EXECUTION:
We launched a high impact digital campaign with a customized microsite, inviting people to share their fitness stories from around their cities with #GymIsEverywhere, using hero influencers films to launch the campaign and get people moving.
RESULTS:
This campaign issued a wake-up call for city residents inviting them to open their doors and get out into the street for a new level of working out.
• 1.6M Social Engagement
• 21% Engagement Rate
• 2.5M Video Views
• 144K Traffic to Website
• 100M Impressions 3 weeks
• 60% Mentions from Key audience groups