CLOROX ANNIVERSARY CAMPAIGN


CHALLENGE:

With Clorox celebrating 100 years of heritage worldwide, we needed a powerful campaign to launch the brand’s digital presence in the region and to create an emotional connection with the brand.

Combine the brand’s 100 year anniversary with a celebration of ‘strong is beautiful’ by selecting and showcasing stories of 100 women across the region. Over a month long period the stories were crowd-sourced using social media and fan referrals.

• 13,182 new fans within one month with over 200 recommendations for women who fit the profile.
• 63,313 views on YouTube within one month for the campaign invitation video.

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