SPOTIFY – PLAY AWAY PLAYER


PREMISE:

Spotify Middle East was launching it’s new integration with PlayStation in the region.

IDEA:

Gaming is enjoyable as is, however nothing is better to get you in the groove than listening to your favorite jam. No matter what game you are playing, if you are winning or loosing, music will add a new dimension to your experience

EXECUTION:
We created a series of shortform micro videos showcasing different gamers in their element, their gaming experience is enhanced with the song that they are listening to. The choice of songs are relevant to what they are playing adding an extra layer of entertainment to the process.