Telecom giant, Huawei, wanted to increase their brand awareness in overseas markets and get consumers better acquainted with their name.

What better way to put the brand on everyone’s tongues, than with a fun tongue twisters contest that created a viral effect and engaged users in the Middle East. The campaign ran for three weeks and a different challenging tongue twister went up every week.

• Facebook: 27% increase in fans and 9,000 entries/participants.
• YouTube: 37.05% increase in subscribers and over 1.5 Million views in under a month.

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