HUAWEI TONGUE TWISTERS
CHALLENGE:
Telecom giant, Huawei, wanted to increase their brand awareness in overseas markets and get consumers better acquainted with their name.
IDEA:
What better way to put the brand on everyone’s tongues, than with a fun tongue twisters contest that created a viral effect and engaged users in the Middle East. The campaign ran for three weeks and a different challenging tongue twister went up every week.
SOCIAL MEDIA RESULTS:
• Facebook: 27% increase in fans and 9,000 entries/participants.
• YouTube: 37.05% increase in subscribers and over 1.5 Million views in under a month.
Client
Huawei