MONOPOLY AT THE MALL
CHALLENGE:
MAF Malls needed an activation to attract footfall in June, as Dubai Summer Surprises was pushed to August after Ramadan.It was vital to develop a platform that families could enjoy together.
IDEA:
In collaboration with Hasbro International, we set off to create the biggest Monopoly board game to play live in the malls. The customers who spent AED 500 got a token to play live and win retailer vouchers.
SOCIAL MEDIA RESULTS:
It was the record best performing campaign within MAF, with more than 15,000 people participating in the game and the highest sales revenue generated outside a government festival period.
Client
MAF Malls