MONOPOLY AT THE MALL


Awarded as the best digital activation of 2015.

MAF Malls needed an activation to attract footfall in June, as Dubai Summer Surprises was pushed to August after Ramadan.It was vital to develop a platform that families could enjoy together.

In collaboration with Hasbro International, we set off to create the biggest Monopoly board game to play live in the malls. The customers who spent AED 500 got a token to play live and win retailer vouchers.

It was the record best performing campaign within MAF, with more than 15,000 people participating in the game and the highest sales revenue generated outside a government festival period.