OPPO | #FAMEOPPORTUNITY
Based off our social insight, that although we are a region made up of multiple ethnicities, cultures and languages – we may speak or look differently, but all share a need and desire to connect to those around us. In today’s world, this manifests as a compulsion to create – connections and content, to be seen and heard by those close and far from us. As a nation we are united by our creative expression and progressive attitude, which saw the campaign spring to life via a TikTok challenge
Including a Socialize signature – ‘earworm’ original track, teamed with simple dance moves and a chance for an injection of individual creative expression, the campaign was launched in the region targeting UAE, KSA and morocco users.
The campaign captured the essence of the Reno4 Series with its features that help its customers create better content online helping them become famous on social media, our TikTok challenge reflected this aspect by partnering with influencers that will create duets on TikTok with OPPO followers helping them become more famous.
No matter who admits it (and who doesn’t) everyone on Tik Tok is using the platform to have fun, to connect – and to become (even just a little bit) famous. With every TikTok challenge a chance at fame (like never before), our Reno4 series felt the perfect fit to help enable consumers reach their goals – with all the KSPs of the phones making it more possible than ever before.
The TikTok Campaign gathered over 1.8 BILLION views! with around 4.5K videos created using the sound!