OPPO launched its new Reno4 series in the region and wanted to highlight the phones’ different features to attract the younger generation in the Arab region.

We wanted to empower the compulsion to create; stemming from our audiences deep desire to be connected to the world, and others around us. With every piece of content we create, we are yearning to be seen, to be heard – to be known, to be liked. We wanted to empower the creativity with filters that communicated the features on one hand but gave our users a better experience for creation.

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