OPPO | THE MASKED SINGER
Global smartphone and tech company, OPPO, are promoting the newly released Reno4 Series in the Middle East, in collaboration with MBC’s launch of The Masked Singer ‘Inta Min?’, the Arabic version of the American television show ‘The Masked Singer’. This partnership follows a successful initial launch of the phone series in 2020, with the #FameOPPOrtunity campaign which was brought to life on TikTok and amassed more than 2 Billion views.
With MBC’s new launch, #FameOPPOrtunity is being taken to the next level – hitting national television screens to give its audience a taste of fame; with the opportunity to be in its next TV commercial. The Reno4 Series’ array of features help users create better content online; enabling users to take part, singing OPPO’s song and using the campaign Instagram filter to enter the competition.
The campaign has launched across the UAE, KSA, Egypt, Morocco and beyond, with a witty music video that shows individuals wearing the show’s mask whilst promoting the Instagram filter – including a #SocializeSounds – ‘earworm’ original track paired with some simple but quirky dance moves.