With the return of one of the world’s most pirated TV shows Game Of Thrones, we needed a campaign that would convince fans of the show (an ‘illegal’ streaming generation) to watch it on OSN instead – with Saudi Arabia being our main market.

We leveraged Snapchat with bespoke creatives that emulated content millennials would expect to see from friends. Shot in collaboration with a local influencer – Mishal Eskandar, the creative encouraged watcher to ‘swipe up’ and take action.

In just one month, the two vertical video ads drive over 3000 subscription leads for OSN and set a new benchmark with a 13.08% engagement rate (vs. the regional Snapchat benchmark of 3.0%).

The success of the campaign, proudly reinforces our ideology that a good creative is one that is adapted to fit the audience’s unique behavior & expectation across different platforms.
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