OSN SNAPCHAT CAMPAIGN
With the return of one of the world’s most pirated TV shows Game Of Thrones, we needed a campaign that would convince fans of the show (an ‘illegal’ streaming generation) to watch it on OSN instead – with Saudi Arabia being our main market.
We leveraged Snapchat with bespoke creatives that emulated content millennials would expect to see from friends. Shot in collaboration with a local influencer – Mishal Eskandar, the creative encouraged watcher to ‘swipe up’ and take action.
SOCIAL MEDIA RESULTS:
In just one month, the two vertical video ads drive over 3000 subscription leads for OSN and set a new benchmark with a 13.08% engagement rate (vs. the regional Snapchat benchmark of 3.0%).