Singapore Tourism Board Influencer Trip


Our challenge was to promote Singapore as a key destination for GCC residents.

In March 2018, we flew two Dubai – based micro influencers, in partnership with Emirates Airlines, to explore the beauty of Singapore and share their experience on their social media channels.

  • The trip was documented in over 400 Insta-Stories, 20+ Instagram posts, and 2 YouTube videos. Which resulted with the trip content reaching to 400,000+ people, 70,000+ engagements and 250,000+ video views.
  • On average, the coverage content had a 4.7% engagement rate, which is 150% more than the industry average of 2%.