After having rapidly expanded to 26 branches located across four emirates, the luxury beauty salon Tips & Toes wanted to increase the number of bookings for certain branches with a slim budget.

We launched a “Newsfeed Booking Form”on Facebook – a first-of-its-kind content format that allowed users to fill in a form directly on their newsfeed without going to an external web page or microsite. This post was then targeted to women living in a 5-mile radius of the low-performing branches with the database submission being accessed in real-time by the Tips & Toes store managers.

• 140+ Bookings in a month.
• 3X More people reached than expected.
• $1.7 Cost per lead only.

Tips & Toes
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