Meet Microsoft’s New Chatbot, CLARA!
As of 2015, the demand for convenience and the expectation of speed has seen the messenger apps overtake social networks. In the UAE alone, almost 90% of the population uses messaging app Facebook Messenger to connect with friends, family and businesses everyday.
Microsoft approached Socialize with a challenge to connect with and convert more people onto their online cloud-computing platform, Cloud Society – in a way that was personalized and, at the same time, scalable.
With that in mind, we recommended creating a Facebook Messenger chat bot – which would allow Microsoft to be personally available to their consumers and generate leads 24/7.
As a result, we built CLARA (Cloud Learning And Resources Assistant) to bridge the gap between cloud-computing and consumers by giving the Cloud Society platform a friendly, knowledgeable face.
She lives inside Messenger and helps you:
1. Learn more information about the platform (Product awareness)
2. Sign up to the cloud-computing program (Lead generation)
3. Receive updates on the latest developments (User retention)
In just 2 weeks, CLARA has already spoken to over 8,500 people and generated over 200 sign ups for Cloud Society.
Go ahead, speak to her here!
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