Independent agency Socialize has launched its own influencer brand network, Front Row, which is a platform for Middle East influencers to meet and interact with brands. Akanksha Goel, director of the agency, compares it to a dating app, “but for online credibility”.

“Working with digital influencers is becoming increasingly popular and, more importantly, it is becoming crucial. “However, typically it’s been hard for agencies/brands to find influencers, maintain an updated database, and be able to contact them with one-click,” she explains.

The agency’s clients will have access to the platform and are by default featured on the platform, where influencers have the opportunity to connect with them.
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