As of 2015, the demand for convenience and the expectation of speed has seen the messenger apps overtake social networks. In the UAE alone, almost 90% of the population uses messaging app Facebook Messenger to connect with friends, family and businesses everyday.
We were recently awarded the social marketing, digital media and influencer management duties for Al Islami Foods, a home-grown brand that offers a dedicated range of quality frozen food for quick and easy-to make recipes.
We will be kicking off the relationship with the Ramadan campaign which will launch end of April under the platform of ‘Flavours Of Ramadan’. The aim is to encompass cuisines from around the world and celebrate the diversity of the culture in the UAE with locals and expats. In the spirit of Ramadan, we will launch a social activation to inspire the audience with our recipes and encourage them to submit their own creations for a chance to win weekly prizes.
We were also very delighted to be part of the Mini Master Chef Cook-off held at the Dubai Mall as it was entertaining to watch tweens cook passionately like professional chefs; their aspirations were not made possible without the support of Al Islami, who strongly believes in young talent!
We’re over the moon to announce the appointment of Tara Timana as Digital Performance Specialist.
Coming from her previous agency in the UK, she is ready for a new, exciting challenge here in Dubai with Socialize. “I will forever be pushing more YouTube advertising as that is my speciality”
Tara’s favorite quote is “Face your problems, don’t Facebook your problems.”
Socialize is expanding and we are pleased to announce the appointment of Rhia Samuel as Account Manager, with more than 5 years of marketing experience in both the UK and Dubai. Rhia joins us after having worked at Ogilvy, Dubai for 2 years. We’re excited to have Rhia join the team and lead on some of our key accounts in the agency.
“There is never a dull day working in Marketing. I don’t feel that I am going to work because of how much thought and creativity I can put in my job. I’m a firm believer that if you love what you do, it will never feel like work. I’m really excited to work with such an amazing team and clients. I can’t wait to be part of Socialize’s success!”
Following a multi-agency pitch process, Socialize has been appointed as Singapore Tourism Board’s social media agency to bring to life Singapore’s new positioning “Passion Made Possible” on digital for the MEA region.
We kicked off the partnership by inviting Dubai-based influencers Naomi D’Souza and Anika Morjaria to join us in Singapore over a 3-day trip in partnership with Emirates Airline. Watch highlights from their amazing trip, where they made their passion possible!
Experience Singapore as if you were there. Follow our travel experts, Anika and Naomi as they dive into Singaporean culture and chow down on all of the delicious cuisine that comes with it! 😍🌏 #VisitSingapore #PassionMadePossible
Posted by VisitSingapore on 5 एप्रिल 2018
It’s undeniable that influencer marketing has become one of the top ways to be seen by your consumers. 71% of consumers are more likely to make a purchase based on a social media reference. If you’re a business in 2017, influencer marketing should be part of your strategy this year.
But how do you choose influencers to work with for a successful influencer campaign? The most common answer is ‘see how many followers they have; the higher, the better’. However, this is also the most common mistake brands make.
FrontRow sat down with the fighting fit Dalia Abdelrahman (@daliadeee) to learn about her coming of age story as an influencer, what challenges she faces everyday and what she plans on doing next. Here’s Dalia:
“Anything is possible if you put your mind to it” – Pretty obvious, right? Honestly, everyone has heard this phrase more than once, but when you actually put this to use, literally ANYTHING is possible.
3 Top Tips to Prepare for Potential New Influencer Laws
In today’s world, influencer marketing is growing at a high rate, and so are social media users. This makes influencer marketing EVEN more attractive for businesses that are looking for the best way to use their advertising budget. Influencers have become extremely powerful because they have built trust with their followers. Consumers can relate to them and follow their tastes, styles, and routines.
Since businesses have taken advantage of this powerful marketing tool, the commercialisation of organic content has led to increased legislation in Western countries. This is mainly due to two factors:
- It is a form of advertising, and therefore needs to clearly state that, in order to avoid deceiving consumers.
- This is a form of moonlighting since influencers usually have another form of employment.
The question is, will these laws eventually come to the MENA region? With a growing trend of influencers in the region, we could see the implementation of similar laws in the near future.
Your influencer marketing campaign is only as good as the influencer you choose to work with. Choosing the right influencer might seem a lot easier than you think. It is not just about the number of followers, or the number of likes per post; there’s a lot more to be considered. Here are some things that are essential to guarantee that your campaign will be a success and executed as smoothly as possible.
It’s undeniable that influencer marketing has quickly become one of the most effective ways to persuade your target audience, with 71% of consumers saying they are more likely to make a purchase based on a social media recommendation.
But the question remains, how do you choose which influencers to work with?
The most common answer is simply to choose the influencer with the most followers and reach as many people as possible. However, this is also the most common mistake in influencer marketing, because number of followers alone doesn’t accurately measure the effectiveness of an influencer.