Huawei Tongue Twisters
HUAWEI TONGUE TWISTERS
CHALLENGE:
Telecom giant, Huawei, wanted to increase their brand awareness in overseas markets and get consumers better acquainted with their name.
IDEA:
What better way to put the brand on everyone’s tongues, than with a fun tongue twisters contest that created a viral effect and engaged users in the Middle East. The campaign ran for three weeks and a different challenging tongue twister went up every week.
SOCIAL MEDIA RESULTS:
• Facebook: 27% increase in fans and 9,000 entries/participants.
• YouTube: 37.05% increase in subscribers and over 1.5 Million views in under a month.
Client
Huawei
Monopoly at the Mall
MONOPOLY AT THE MALL
CHALLENGE:
MAF Malls needed an activation to attract footfall in June, as Dubai Summer Surprises was pushed to August after Ramadan.It was vital to develop a platform that families could enjoy together.
IDEA:
In collaboration with Hasbro International, we set off to create the biggest Monopoly board game to play live in the malls. The customers who spent AED 500 got a token to play live and win retailer vouchers.
SOCIAL MEDIA RESULTS:
It was the record best performing campaign within MAF, with more than 15,000 people participating in the game and the highest sales revenue generated outside a government festival period.
Client
MAF Malls
Nissan Caraoke
NISSAN CARAOKE
CHALLENGE:
Nissan’s objective was to increase test drives during Ramadan, as it is the most competitive time of the year. This required a creative way to attract drivers to test out the car and what better way than to do it while waiting at their Iftar event.
IDEA:
We created Car-aoke. A first-of-its-kind activation where the car auto-played the driver’s favourite song on ignition. We placed a camera inside the car and shared the test drives online. Fans got to vote for their favourite video on a Facebook application on the Arabian Automobiles Nissan Facebook page.
SOCIAL MEDIA RESULTS:
• Unique reach of over 500% and interactions in excess of 300% on Facebook compared to last year’s Ramadan period.
• Engagement rate exceeded regional benchmark by four times.
• Car-aoke videos received more than 240,000 views across Facebook, YouTube and our driver’s networks.
• 85% increase in test drives compared to last year.
Client
Nissan
Huawei Holiday Story
HUAWEI HOLIDAY STORY
CHALLENGE:
During the 2015 year-end holiday season, Huawei Arabia launched a series of 3 videos that told the story of Mona. Mona’s husband left a mysterious red box under the Christmas tree before he left for his business trip. His one condition was that she can’t open the present until he’s back. We invited the community to help Mona guess what was inside the box. She used her new Mate S Press-Touch to weigh the gift and get a hint of what could be inside.
IDEA:
We used Facebook’s newly released sequencing capabilities to create a virtual story-telling environment. The videos were broken up into parts and the 2nd part was only shown to those who watched the full 1st part. The3rd part was only shown to those who watched the full 2nd part. This allowed us to reach our most engaged users, increasing participation, brand recall and viral actions on the content.
SOCIAL MEDIA RESULTS:
• 4.8 Million People Reached.
• 1.82 Million Likes / Shares and Comments.
• 2.5 Million views.
Client
Huawei
Category
Case Studies · Digital Media Buy · Social Media Management · Video Production
Switz Ramadan Campaign
Switz Ramadan Campaign
CHALLENGE:
We wanted to create product awareness with emotional content that would glorify the role of the housewife and reach Saudi women with a low budget. This was a challenge as during Ramadan, with all FMCG brands vying for her attention, the cost of reaching the Saudi woman is at its highest.
IDEA:
Our content highlighted the roles of a housewife/mom and the little things that she does with “her hands” that makes every day a better day. But the content was only targeted at men, who then (as expected) shared the content with their wives and mothers via social channels. This allowed us to reach women organically – earning thousands of dollars in PR value – while spending less. We also highlighted towards the end of the video that Ramadan would not taste the same without her. The idea was to motivate men to appreciate this & tell their wives “Bless Your Hands”.
SOCIAL MEDIA RESULTS:
• 23,000 Interactions.
• 5 Million views in 2 weeks.
• 10% Sales increase for ramadan 2015.
Client
Home of SWITZ
Category
Case Studies · Digital Media Buy · Social Media Management · Video Production
Clorox Anniversary Campaign
CLOROX ANNIVERSARY CAMPAIGN
CHALLENGE:
With Clorox celebrating 100 years of heritage worldwide, we needed a powerful campaign to launch the brand’s digital presence in the region and to create an emotional connection with the brand.
IDEA:
Combine the brand’s 100 year anniversary with a celebration of ‘strong is beautiful’ by selecting and showcasing stories of 100 women across the region. Over a month long period the stories were crowd-sourced using social media and fan referrals.
SOCIAL MEDIA RESULTS:
• 13,182 new fans within one month with over 200 recommendations for women who fit the profile.
• 63,313 views on YouTube within one month for the campaign invitation video.
Client
Clorox
Philips Brand Campaign
PHILIPS BRAND CAMPAIGN
CHALLENGE:
Philips needed to do something different for Mother’s Day and the challenge was to create a campaign that was about the moms, but also reflected the brand’s three core characteristics: caring, innovative and impactful.
IDEA:
We reached out to six influencers, captured their stories and joined them in surprising their mothers with a special ‘Thank you’ message. This journey was featured online in the form of a beautiful video that touched many hearts and encouraged our audience to share their stories with the brand using the hashtag #PhilipsMoms.
SOCIAL MEDIA RESULTS:
The video received more than 150,000 views within a month, with over 300,000 impressions on over eight major Arabic websites and blogs. The total number of users that saw our posts over a one month period was 2,474,608. And 42,650 people engaged with the video by either sharing it, commenting on it or liking it. Thus creating viral referral reach for the brand.
Client
Philips
Tips & Toes Sales Campaign
TIPS & TOES SALES CAMPAIGN
CHALLENGE:
After having rapidly expanded to 26 branches located across four emirates, the luxury beauty salon Tips & Toes wanted to increase the number of bookings for certain branches with a slim budget.
IDEA:
We launched a “Newsfeed Booking Form”on Facebook – a first-of-its-kind content format that allowed users to fill in a form directly on their newsfeed without going to an external web page or microsite. This post was then targeted to women living in a 5-mile radius of the low-performing branches with the database submission being accessed in real-time by the Tips & Toes store managers.
RESULTS OVER A 4 MONTH PERIOD:
• 140+ Bookings in a month.
• 3X More people reached than expected.
• $1.7 Cost per lead only.
Client
Tips & Toes
Category
Case Studies · Digital Media Buy · Social Media Management · Web Apps & Games
